HOUSTON, Texas (SEND2PRESS NEWSWIRE) — HOUSTON, Texas, Oct. 19, 2010 (SEND2PRESS NEWSWIRE) — Brian Gavin Diamonds announced today the launch of its “Diamonds in Your FACEbook Sweepstakes” as part of its ongoing efforts to embrace social networking and reach out to new friends, current customers and fans online through social media.
To encourage people to link to Brian Gavin’s Facebook page, the company has created the “Diamonds in Your FACEbook Sweepstakes,” in which anyone may become a Facebook friend, and in the process, register to win one of more than 500 custom-made, rose-colored titanium pins set with a Brian Gavin Signature diamond melee, and have a chance to win the Grand Prize, a Brian Gavin Signature Diamond Pendant, valued at $2000.
According to Brian Gavin, owner of Brian Gavin Diamonds, “We understand that many of our customers and friends rely on Facebook as a way to interact and share news about the events in their lives. Since many of our friends are people who purchase diamond rings or diamond jewelry as a part of the significant milestone events in their lives, we have joined the online Facebook conversation to facilitate easier communication with them.”
“We have a proven track record as innovators and relationship builders in the online marketing world,” Gavin said. “In 2000, we launched the first online ‘e-tail’ Web site to market our precision-cut and optically balanced diamonds directly to consumers. Relationship and trust are crucial factors in this online business.”
“Our clients range from discriminating buyers searching for the highest-quality diamonds and jewelry in the world, to young grooms-to-be looking for the perfect engagement ring. For both, we deliver the best value for their money through an online shopping experience that’s both extremely simple and highly satisfying,” Gavin says. “Over the past decade, as online technology has evolved, we’ve evolved along with it, always keeping one step ahead to better serve our clients’ needs,” he added.
“In keeping with this philosophy, we are inviting our friends and clients to link to us on Facebook,” Gavin said
As part of the company’s innovative approach to online social networks, it recently introduced an “Advanced Diamond Search” function on Facebook.
Gavin added: “We are the first Internet diamond company to offer consumers a way to shop for our superior cut diamonds and share the experience with friends on Facebook. As our customers become increasingly comfortable with the ‘Click and Buy’ approach to more expensive products like diamonds and jewelry, it is a natural step to launch a Facebook Store, where our personal Facebook friends can find a wide selection of quality loose diamonds just by clicking on the ‘Diamond Search’ tab at the top of our Fan Page.”
More Information: http://www.facebook.com/briangavindiamonds .
About Brian Gavin Diamonds:
Gavin’s Web site, BrianGavinDiamonds.com was launched in 2009, with offices based in Houston, Texas. Brian Gavin is a fifth-generation diamond cutter originally from South Africa. He has served as a consultant to one of the world’s major diamond grading labs and to several diamond factories recognized for precision-cut diamonds. In 1997, he introduced his signature line, “A Cut Above” and more recently launched his new Brian Gavin Signature Hearts and Arrows Diamonds, cut to even more exacting standards than previously.