ATLANTA, Ga., Aug. 31, 2011 (SEND2PRESS NEWSWIRE) — CMI announced today the launch of its enhanced Web Insights Navigator (WIN) portal with MarketSight(R), an analytics and reporting platform that allows sophisticated statistical analysis of data and attractive interactive charts. CMI immerses clients in their customers’ point of view to identify priorities where clients should focus attention and resources for the greatest impact for brands and financial success.
“The WIN portal puts the power of research into the hands of our clients,” said Laura Caraway, senior vice president of operations for CMI. “Whether they are generating a custom report or linking study results to key performance indicators, WIN allows clients to extract the most value from their research to drive business results.”
WIN makes it easy for CMI’s clients – with or without statistical or analytical expertise – to securely access and analyze their survey data and produce interactive, compelling reports. The enhanced WIN portal features three tiers of access, which clients can select based on their individual needs:
* WIN Manager(TM) is designed for users who want easy online access to key information and insights provided by their CMI project manager.
* WIN Analyzer(TM) allows for quick, intuitive cross-tabulation for clients who want to explore research data to access deeper insights. WIN Analyzer is for client-side researchers and corporate decision makers who are comfortable with analysis and want immediate answers to their questions.
* WIN Enterprise(TM) is a customized knowledge platform that facilitates data-driven communication and accountability throughout a client’s organization. WIN Enterprise provides access to a full range of analytical and graphical display capabilities, including cross-tab and voice-of-the-customer deep dive tools.
“We are pleased to be working with CMI to enhance their WIN platform, providing an easy way to access and analyze data in real time, and actively engage with stakeholders across the organization. The MarketSight platform is a great solution to quickly create compelling charts and reports for their end clients,” said Michael DeNitto, CEO, MarketSight.
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .
MarketSight LLC, based in Cambridge, Mass., develops and markets the industry’s easiest-to-use SaaS-based data analysis and reporting solutions for market researchers and analysts. By streamlining the research analysis process, MarketSight’s solutions enable organizations to realize more value from their research and make results accessible to a broad group of business users.
With thousands of users at hundreds of clients such as Nielsen, Forrester Research, Boston Beer Company, Thomson Reuters, Boston Scientific and TD Bank, MarketSight stands apart in the industry by offering rich analysis and reporting, combined with global shared access to data and highly graphical reports, in a secure, hosted, web-based environment. For more information, please visit www.marketsight.com .
– Photo Caption: Laura Caraway.