NeotropeLOS ANGELES, Calif., Nov. 15, 2011 (SEND2PRESS NEWSWIRE) — Neotrope®, a brand identity, public relations, and marketing firm established Jan. 1983, announces its latest Non-Profit PR Grants Program for 2012. The firm is again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 29th anniversary.

“The U.S. economy the past two years has been hard on small business, and even harder on small charities and non-profits. This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to ‘get the word out’ about their worthwhile efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve been very helpful to numerous organizations to increase visibility both online and off, and hope to continue this program into the future.”

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

Neotrope, and its service division Send2Press Newswire (, have also sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

How to Apply for 2012 Grant Program:
Non-profit organizations may apply starting November 15, 2011 through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2500 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application can be found at .

About Neotrope:
Since 1983, Neotrope ( has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope® marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld,, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

About Send2Press Newswire:
Send2Press® offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine™ press release optimization technology developed in 1997. Originally launched as MindsetNetwire in 1997 exclusively for Neotrope’s corporate clients, the service became Send2Press in 2000. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Neotrope® is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

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