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HOUSTON, Texas, May 18, 2018 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, has just been named winner of the prestigious Better Business Bureau 2018 Pinnacle Award - the BBB's top honor for excellence in quality control, customer care, and community service. The annual competition involves retail jewelers from all across the greater Houston area, the fourth largest market in America. Whiteflash has now earned the top honor from the BBB for an unprecedented three out of the past seven years.