HARTFORD, Conn., May 9, 2011 (SEND2PRESS NEWSWIRE) — MINI may have the answer for those who crave Rolls-Royce luxury but lack the budget and space to support such a car. Connecticut MINI dealerships like New Country MINI have always been able to customize a car to some degree, but the new MINI Yours program and recently revealed MINI Inspired by Goodwood will take customization to unprecedented levels.
Goodwood, England is the home of British super luxury car maker Rolls-Royce which, along with MINI, is owned by BMW. That relationship has allowed MINI to create a limited-edition Cooper S Hardtop with all the amenities commonly seen in the Rolls-Royce Ghost, only without the $245,000 price tag.
“The MINI Inspired by Goodwood is unlike anything on the market,” said Tim Parker, general manager of Hartford MINI dealer New Country MINI. “MINI Coopers already come packed with an impressive array of features, but the Inspired by Goodwood model is out of this world. The quality of materials, craftsmanship and design are quintessentially Rolls-Royce.”
The black full-grain leather upper dash is the only surface to not be treated with Rolls-Royce’s signature Cornsilk beige. Some dash surfaces and the door handles are finished in the Rolls-Royce exclusive Walnut Burr wood. Nearly every surface beyond the carpets is soft leather, making the MINI’s interior an opulent place to spend time. Prices for this premium MINI have yet to be released, and the limited run of 1,000 cars is expected to hit MINI dealership lots in Spring 2012.
Hartford MINI fans that don’t require quite that level of luxury can customize a MINI to fit their tastes right now. Whether it’s a MINI Cooper, MINI Clubman or MINI Countryman, choices abound.
The new MINI Yours program, which will launch this summer, has been developed for buyers who want to customize their cars to reflect their own style and personality. Previously, graphics like the Union Jack or a checker board could be applied to the roof, but MINI Yours increases the number of choices exponentially.
MINI Yours offers multiple exterior color choices and interior trims, including green and white leather seats that wouldn’t look out of place in a 1960′s lounge. There are a number of interior trim packages ranging from mild to wild, exterior graphics MINI has dubbed “tattoos” and numerous wheel choices. Purists will be happy to know that the iconic Union Jack roof graphic is still available as well.
“MINI owners want to set themselves apart from the pack, even where other MINI owners are concerned,” Parker said. “With the multitude of choices available in the MINI Yours program, our Connecticut MINI customers can make their MINIs a unique reflection of their personal style. On roads filled with cars that all look alike, MINI Yours is a fun way to keep things interesting.”
About New Country MINI:
Connecticut MINI drivers flock to New Country MINI, a premier Connecticut MINI dealer, for one reason: They work to make sure their customers are happy even after the sale. New Country MINI sells used and new MINIs like the 2011 MINI Countryman and MINI Cooper, and they keep them running like new at their Hartford MINI service center. Part of the New Country Motor Car Group family of dealerships, New Country MINI is located at 1 Weston Park Rd in Hartford, Connecticut. Find them online at www.newcountrymini.com, or call them at 877-383-5983.
Robert Maizner, of New Country Motor Car Group, 518-584-7700