Home Tags PALM DESERT, Calif.

Tag: PALM DESERT, Calif.

3rd3rd and Hillcrest Reframe Senior Living Marketing at LeadingAge California Conference 2026

NATIONAL NEWS (PALM DESERT, Calif.) -- At the LeadingAge California conference for aging services leaders, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, share real-world marketing insights, results and actionable strategies in two sessions: "No Re-Branding Required to Win Residents" on May 20 and "Inclusive Storytelling: Strengthening Trust in Aging" on May 22, 2026.