Tag: Product Launches

NATIONAL NEWS (ST. CLOUD, Minn.) -- Planning is underway for Inspiration Space Port, a year-round family destination that will place Shuttle Inspiration, a full-scale Space Shuttle mock-up, inside a towering 300-foot-wide, 175-foot-tall dome. Wrapped in a spectacular LED exterior, the dome will become a glowing beacon on the Minnesota skyline-a new landmark visible for miles.

NATIONAL NEWS (NEW YORK, N.Y.) -- "Pitch Black: The best Black ads of the past 50+ years" (ISBN: 978-1736621585), a new book by advertising luminary, Mark Robinson, officially goes on sale September 7, 2026, and is destined to challenge what you think you know about American business, fashion and culture. "Pitch Black," chronicles a pivotal chapter in America's Civil Rights movement.

NATIONAL NEWS (MOUNTAIN VIEW, Calif.) -- Secured Signing, a global leader in electronic signature and Remote Online Notarization (RON) technology, announced the launch of Outsource Notary Queue, a new feature that lets business, delegate overflow signings jobs to trusted signing services partners while staying fully in the loop from start to finish.

NATIONAL NEWS (PLYMOUTH, N.H.) -- After years of working with patients with lower back problems, New Hampshire chiropractor Dr. James Pamplin saw a practical challenge: people looking for a way to apply traction at home often encounter inversion tables, uncomfortable restraints, or bulky and cumbersome equipment. That challenge ultimately led Pamplin to develop Riveo, a new home lumbar traction device designed to provide a simpler and more comfortable way to apply controlled traction to the lower back.

NATIONAL NEWS (SHENZHEN, China) -- SaleWisely today announced the launch of its free AI-powered omnichannel sales and customer service platform, providing businesses with one unified inbox to manage customer conversations from WhatsApp, Instagram, TikTok, Facebook, email, and other digital channels in one place.

NATIONAL NEWS (PROVO, Utah) -- Thread is launching its new Crescent Bag with a celebratory 24-hour live marathon on TikTok with hosts from the entire Thread team this coming Tuesday, Aug. 25, 2026. Thread was founded in 2015 with a simple idea of bringing expression to everyday carry; the Crescent Bag joins the existing lines of colorful wallets, crossbody bags and travel totes.

NATIONAL NEWS (SYDNEY, Australia) -- STARII TECHNOLOGY PTY LTD today announced the launch of Koozee, an AI visual production platform for apparel e-commerce. It helps apparel businesses create AI-generated model images, product visuals and apparel videos. Koozee generates main product images, flat lays, detail shots, ghost mannequin images and listing-page assets.

NATIONAL NEWS (FRANKLIN, N.J.) -- Imagine a shot you can hold in your hand, drop into a martini or pop straight into your mouth, no glass required. That's Bubl™ Cocktail Shots, its flagship product. These vodka-based, liquid-filled spheres are wrapped in an ultra-thin, entirely edible shell. Following a successful launch in New Jersey, it's now expanding into retail and digital markets nationwide, Parker Development Inc., who developed the manufacturing methods for Bubl, announced today.

NATIONAL NEWS (SAN FRANCISCO, Calif.) -- SAN FRANCISCO, Calif., Aug. 11, 2026 (SEND2PRESS NEWSWIRE) -- The AzurevaAI Research Collective has officially announced the publication of a new data model solving one of science's enduring mysteries. The findings, driven by advanced Large Language Models, address what Rachel Feltman highlighted on Scientific American's Science Quickly as one of sexology's most enduring debates: the exact biological mechanics of high-volume female fluid expulsion.

NATIONAL NEWS (PLANO, Texas) -- Optimal Blue today announced the general availability of Virtual Economist, the first on-demand forecasting tool for mortgage capital markets leaders powered by artificial intelligence and machine learning (AI/ML). Revealed in beta at the annual Optimal Blue Summit in February 2026, Virtual Economist is now available to all Optimal Blue Product, Pricing, and Eligibility (PPE) Engine and CompassEdge clients at no added cost.

NATIONAL NEWS (LOS ANGELES, Calif.) -- What began in 1975 as an 11-year-old boy's fascination with empty beer cans has grown into more than fifty years devoted to preserving a unique piece of American history. Longtime collector Michael Miller has launched Mikes Beer Cans (MikesBeerCans.com), a digital museum and historical archive that chronicles a lifetime spent searching for, collecting, and preserving vintage beer cans, brewery signs, advertising, bottles, and other reminders of America's rich brewing heritage.

NATIONAL NEWS (COMMERCE TOWNSHIP, Mich.) -- Halo Programs, formerly Continuity Programs, today announced the launch of self-service online registration across its industry-specific CRM and relationship marketing platforms serving mortgage lenders, real estate brokerages and residential contractors. Professionals can now activate an account in a few clicks, eliminating the wait for a sales call before getting started.

NATIONAL NEWS (WINNIPEG, Manitoba) -- Author David Hughes is inviting readers to reconsider how healthy relationships are built in his new book, "Battlefield of Love: Ancient Wisdom for Today's Relationships" (ISBN: 978-1834388557) released by Tellwell Publishing, a guide that combines timeless philosophical principles with practical approaches to communication, conflict, and emotional connection.

NATIONAL NEWS (MOUNTAIN VIEW, Calif.) -- Secured Signing, a global leader in Digital Signature, Video Signing and Remote Online Notarization solutions, announces the launch of the ID Trust Console, an identity checking and verification feature now available across its video signing and Remote Online Notarization (RON) platform.

NATIONAL NEWS (TRACY, Calif.) -- Real California Milk and the Cheese Trail today announced the launch of the Discover! California Cheese Shops Guide, a new consumer resource designed to celebrate and support independent cheese shops across California while encouraging consumers to discover the exceptional variety and quality of California-made cheeses.

NATIONAL NEWS (SAN DIEGO, Calif.) -- One of this year's most unexpected Comic-Con announcements comes as Thump Records - long recognized for its contributions to the music industry - officially enters the world of comic book publishing with the debut of "East Side Story" #1, premiering exclusively at Booth #1735 during San Diego Comic-Con.

NATIONAL NEWS (OCEAN VIEW, Del.) -- "Two Dramatic Lives" (ISBN: 978-1662979927) is a romantic suspense novel written by Dave Roseman, the individual described in the CIA's highest career commendation as, "CIA's secret weapon." At the center of the novel is Simphini Elle Miller, 34, who has built her life with a successful career, stable marriage, family, a future carefully planned. Simphini is intelligent, determined, compassionate. Until one devastating event changes almost everything that has been her life in Westchester, New York.

NATIONAL NEWS (TRAVERSE CITY, Mich.) -- ViewTech Borescopes is proud to announce the launch of the 3D Measurement VJ-4 Video Borescope, expanding its remote visual inspection product line with advanced measurement technology that enables maintenance professionals to capture precise dimensional measurements during inspections without disassembly.

NATIONAL NEWS (SOUTH SURREY, British Columbia) -- Author Corinne Brown releases her deeply personal memoir, "Me, Mom & the Monster: Our Dance Through Huntington's Disease," a powerful and intimate account of one family's experience living with a devastating genetic illness. ISBN: 978-1834383958, released June 2, 2026 by Tellwell Publishing.

NATIONAL NEWS (MARION, Ill.) -- Home and Lifestyle TV is thrilled to announce its tv show expansion from various television markets like Texas and Florida into the Heartland USA market. The show brings premier lifestyle and wellness content to viewers from Marion, Illinois to the greater St. Louis area.

NATIONAL NEWS (VANCOUVER, British Columbia) -- In his new memoir, "Spaces between the Nile and the True North: Negotiating Egyptian-Canadian Cultural Fusion" (ISBN: 978-1834381282; released by Tellwell Publishing), author Mohsen Rifaat reflects on a life shaped by migration, cultural change, and the search for belonging. Blending personal memories with historical insight and his own artwork, the book follows his journey from British-occupied and revolutionary Egypt to a new life in Canada.

NATIONAL NEWS (ASHEVILLE, N.C.) -- Millions of Americans have prepared wills, named beneficiaries, and organized their financial records, but many have overlooked a critical question: What happens to their email accounts, online banking, digital photos, passwords, and other digital assets when they die? TheSeniorTechie founder Paul Wilczynski addresses that growing problem in his new book, “Who Gets Your Passwords? TheSeniorTechie Guide To Digital Estate Planning” (ISBN:‎ 979-8995501725), now available on Amazon.

NATIONAL NEWS (LA VERNE, Calif.) -- 3rd3rd Marketing, the "Un-Senior Living Agency" that challenges ageism in marketing, and Hillcrest Senior Living, announced the launch of "A Good Life Anywhere," a new eBook designed to empower older adults and their families to make informed decisions about care, community, and quality of life.

NATIONAL NEWS (LANCASTER, Calif.) -- Author, teacher, and coach Shaffa today announced the publication of "The Feeling You Cannot Admit: For the Parent Who Cannot Love Freely and the Child Who Grew Up Knowing It" (ISBN: 979-8996214310, paper; publisher: Peace with Shaffa, July 2026), the first book ever written to directly name and address the specific, targeted, and bewildering feeling some parents carry toward a particular child. The one that coexists with genuine love in ways that make no logical sense, and has lived, until now, in complete silence.

NATIONAL NEWS (SAN DIEGO, Calif.) -- The Mortgage Collaborative (TMC), the nation's largest independent cooperative network for mortgage lenders, has launched the TMC Healthcare Cooperative, a self-funded medical program open to all TMC lender members and preferred partners. Developed in partnership with CCIG, a Colorado-based employee benefits firm, the program gives vendors, community banks, credit unions and independent mortgage bankers a way to fund their own health claims as a group.

NATIONAL NEWS (ASHEVILLE, N.C.) -- TheSeniorTechie today announced a series of ready-to-teach curriculum kits designed for organizations serving adults 55 and older. Each kit gives a staff member or volunteer everything needed to lead a polished, engaging workshop on topics older adults care about, with no subject-matter expertise required and no preparation beyond reading the materials.

NATIONAL NEWS (TAMPA, Fla.) -- Jabber Jaw Kids Toothpaste, LLC is proud to announce the launch of Smile Paint™, a revolutionary, one-of-a-kind child's toothbrushing concept, designed to transform daily brushing into a fun, engaging experience. With its playful, hands-on approach, Smile Paint empowers kids to explore toothbrushing in a way that turns an everyday routine into a creative adventure.

NATIONAL NEWS (LAKE ZURICH, Ill.) -- Dovenmuehle Mortgage, Inc. (DMI), a leading mortgage subservicing company, announced today that it is improving onboarding with its new Diagnostic Process. This approach helps DMI subservicing clients identify and evaluate organizational complexity, resource constraints and team readiness earlier in servicing transfer workflows. Early preparation using the Diagnostic Process improves servicing transfer outcomes and increases onboarding efficiency.

NATIONAL NEWS (SAN FRANCISCO, Calif.) -- ScentFest SF, the West Coast's first international consumer fragrance festival, opens June 26 to 28, 2026 at the Gateway Pavilion at Fort Mason Center in San Francisco. Founded by Sebastian Jara, creator of The Perfume Guy on YouTube, the inaugural three-day festival gathers more than 110 fragrance houses from around the world, the traveling archive of the Osmothèque, and a program of talks featuring some of the most recognized names in perfumery, all built for the public rather than the trade.

NATIONAL NEWS (LOS ANGELES, Calif.) -- Renowned wine and hospitality guru Christian Navarro, celebrated for transforming Wally’s from a beloved neighborhood shop (founded in 1968) into one of North America’s premier wine, spirits, and dining destinations. Navarro joined Wally’s in 1991, partnering with founder Steve Wallace to evolve it into a Wine Spectator Grand Award winner. In 2013, he pioneered the innovative hybrid format by blending fine retail, cheese shop, and elegant restaurant dining. Now he is thrilled to return to his hometown of Los Angeles with his latest standalone venture: "christian’s" Wine Bar & Restaurant.

NATIONAL NEWS (ATLANTA, Ga.) -- Floor Coverings International® has opened a Mobile Flooring Showroom® in Midtown Atlanta, owned and led by local U.S. Air Force veteran, former firefighter/EMT, and longtime service professional James D. Berry. The new location serves Buckhead, Druid Hills, Sandy Springs, and Vinings, bringing convenient, consultative flooring experience directly to homeowners.

NATIONAL NEWS (STATE COLLEGE, Pa.) -- EnergyCAP®, the leading utility and energy management platform, today announced the launch of Watts Chat, the first generative AI capability built on the Watts AI engine. Watts Chat gives energy, sustainability, facilities, and finance teams natural-language access to their own utility data-delivering fast, accurate answers grounded in the audited, financial-grade data their organizations have relied on for decades.

NATIONAL NEWS (NEW YORK, N.Y.) -- Wicked West Productions, Inc. announces the launch of The International Collectors Tariff Ball, a unique soccer ball that offers disappointed World Cup fans an inexpensive and satirical way to vent their frustrations with a World Cup that is off limits to so many of its loyal supporters. The International Collectors Tariff Ball features tariff percentage numbers including 39, 15, and 145 printed in white, yellow and red on the black pentagons of the ball's classic black and white design; it also repeats the phrase, "Level the Pitch," across the white hexagons.

NATIONAL NEWS (DARWIN, Australia) -- Dr. Martin W. B. Jarvis OAM CM, Ph.D., has published a new historical novel titled "The Other Bach: The Mysterious Magdalena Wilcke" (ISBN 978-1834380001; released through Tellwell Publishing, May 2026), which explores the life of Johann Sebastian Bach's second wife, Anna Magdalena Wilcke.

NATIONAL NEWS (CHICO, Calif.) -- With West Coast architectural fees climbing to historic highs, standard residential design services are rapidly becoming cost-prohibitive for middle-class homebuilders. In a direct bid to dismantle this financial bottleneck, California-based manufacturer Sierra Log and Timber today announced the rollout of a flat-rate $950 custom 3D architectural drafting program.

NATIONAL NEWS (FORT MYERS, Fla.) -- "Rings of Saturn: Enemy Within" (ISBN: 978-1834380247), released March 27, 2026, through Tellwell Publishing, is a new military science fiction novel by pilot and flight instructor David Brandon. The book launches into a cultural moment marked by renewed global interest in UAP (Unidentified Anomalous Phenomena), government transparency discussions, and science fiction storytelling inspired by aerospace and extraterrestrial themes.

NATIONAL NEWS (CHIANG MAI, Thailand) -- Ling, the language learning platform offering courses in more than 70 languages, today announced the launch of its complete Macedonian language course, now available globally on web, iOS, and Android. The course features professionally recorded audio from native Macedonian speakers throughout the curriculum, supporting authentic pronunciation and listening comprehension.

NATIONAL NEWS (LOS ANGELES, Calif.) -- SnapFresh from Ningbo Winbay Technology Co., Ltd. unveiled its 2026 40V 17-inch Brushless Cordless Lawn Mower as part of the brand's latest outdoor power equipment lineup, offering homeowners a gas-free lawn maintenance solution with cutting performance comparable to a traditional 150cc gas mower. The mower is currently available on Amazon.

NATIONAL NEWS (ST. LOUIS, Mo.) -- OptiFunder today announced the launch of OptiExchange, a partner network designed to connect mortgage lenders with a curated ecosystem of technology providers, warehouse and capital partners, and service solutions across mortgage lending.

NATIONAL NEWS (JONESBORO, Ga.) -- Samba Recovery Atlanta today announced it will officially open its Jonesboro facility to patients on May 18, 2026, expanding access to medically supervised detox and structured residential addiction treatment in Clayton County. Local leaders and community members previously gathered on April 13, 2026, for a ribbon-cutting ceremony and open house to mark the completion of the facility.

NATIONAL NEWS (JACKSONVILLE, Fla.) -- The UPSHOT League will launch its inaugural 2026 season with one of the most comprehensive media distribution strategies ever assembled for a startup women's sports league, combining the national Scripps Sports Network FAST channel, global streaming with YouTube and local over-the-air television distribution, including in all four Upshot League markets (Greensboro, Savannah, Charlotte and Jacksonville).

NATIONAL NEWS (SAN DIEGO, Calif.) -- The Mortgage Collaborative (TMC), the nation's largest independent cooperative network for mortgage lenders, announced the formation of the Mortgage AI Council, a standing committee under TMC's lender member board of directors. The council will give community banks, credit unions and independent mortgage bankers the governance frameworks, peer intelligence and collective voice needed to adopt artificial intelligence responsibly as the technology reshapes how lenders originate loans, assess risk and serve borrowers.

NATIONAL NEWS (BOCA RATON, Fla.) -- Web Scribble, a leading provider of career center technology for associations and mission-driven organizations, today announced the launch of Career Center technology for colleges and universities. The new offering helps institutions connect students earlier to employers, mentors, alumni, professional communities, career fairs, and long-term career pathways in one student-centered experience.

NATIONAL NEWS (WELLAND, Ontario, Canada) -- Released by Tellwell Publishing, "What Remains After" by Pauline J. Grabia (ISBN: 978-1834384511) is a literary psychological suspense novel that examines the lasting impact of childhood trauma, the fragility of memory, and the difficult path toward forgiveness and survival.

NATIONAL NEWS (AUSTIN, Texas) -- FirstClose, a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, today announced SmartDocs, a new disclosure intelligence capability available through its XpressEquity point-of-sale platform. SmartDocs functions as the intelligence layer that determines when disclosure obligations begin and initiates the appropriate workflow based on lender-configured rules, helping standardize timing and delivery across programs and jurisdictions.

KANSAS CITY, Mo. /Massachusetts Newswire: -- Author and entrepreneur Miles Hillmann announces the release of his new book, "The Super Seeders: How Plant Scientists Are Racing to Protect Global Food Security Amid Climate Change and Disease" (ISBN: 978-1834188355, released May 2, 2026 by Tellwell Publishing), a deeply researched and compelling account of the global scientific effort to safeguard the world's food supply through advances in plant genetics, breeding, and genomic science.

CHICAGO, Ill. /Massachusetts Newswire: -- Health writer DéShond G Barnes has launched a new book "Counteract the Junk: How Research Shows That Fiber Can Counteract the Physiological Effects of Saturated Fat, Calories and Other Junk Food Components - A Flexible Anti-Diet Approach to Staying Healthy" (ISBN: 979-8245516394).

DETROIT, Mich. /Massachusetts Newswire: -- Transformational life coach and speaker Karen L. Hatch announces the release of her powerful new book, "Knife in Shining Armor: Overcoming the Shock of Deception" (ISBN: 978-1834189499), published March 27, 2026, through Tellwell Publishing. In this deeply personal and empowering work, Hatch shares her journey through covert emotional, psychological, and spiritual abuse.

DENVER, Colo. /Massachusetts Newswire: -- DealCycl, Inc. today announced the general availability of DealCycl Company, the cap table management and corporate governance platform for private companies. DealCycl Company is available immediately across four pricing tiers - Free, Starter, Growth, and Scale - with no waitlist, no sales calls, and no per-stakeholder pricing.

XUANCHENG, China /Massachusetts Newswire: -- As demand for durable, low-maintenance outdoor materials intensifies across commercial and residential construction, KR New Materials Co., Ltd. (KR WPC) is expanding its product portfolio with a new line of ASA/PVC co-extruded wood-plastic composite (WPC) solutions. The new range targets architects, landscape designers, contractors, and international distributors seeking outdoor materials that combine long-term weather resistance, structural stability, and minimal upkeep - without compromising on aesthetics.

LOS ANGELES, Calif. /Massachusetts Newswire: -- When Ani Lalazarian changed careers in 2020, leaving the fashion world to become an energy healer, breathwork facilitator and spiritual guide, she held tight to one conviction: that children and adults all carry a special light within them-they simply need the tools to find it. Now, Dragonfly Dreams Press, LLC is releasing her debut picture book - "Into the Heart of the Forest: A Journey to Love" (ISBN: 979-8218897246 paperback; 979-8218883294 hardcover) - a gorgeously illustrated adventure story that brings those tools directly to the page.

FREDERICK, Md. /Massachusetts Newswire: -- CareopsHQ today officially launches its White Glove Senior Care Program, giving Maryland families a vetted, affordable alternative to traditional home care agencies - and giving hospital discharge planners, social workers, and geriatric care teams a first-of-its-kind referral option they can stand behind.

GULF BREEZE, Fla. /Massachusetts Newswire: -- What happens when silence protects the wrong person? That's a core question at the heart of "Calling Out the Shadows: A Father's Stand Against the Current" (ISBN: 979-8995335115). Written by Neal Winsomer, it's scheduled for release on June 16, 2026 through Neal Winsomer Publishing LLC.

OMAHA, Neb. /Massachusetts Newswire: -- US Farm Vision has introduced a data collaboration framework that addresses a critical challenge in the grain industry: identifying untapped market potential while maintaining strict data privacy. Developed in partnership with Innovative Grain and Gate 39, the model enables grain elevators, cooperatives, and processors to combine multiple data sources and analytical capabilities without requiring them to expose farmer relationships or operational data.

TROY, Mich. /Massachusetts Newswire: -- Class Valuation, a leading real estate appraisal management company (AMC), today announced the official launch of Class Valuation Underwriting Engine (CVUE), an underwriting and appraisal assurance program designed to reduce lender risk, lower operational costs and accelerate loan closings.

DENVER, Colo. /Massachusetts Newswire: -- RespondWell™, a direct-to-consumer telehealth platform designed exclusively for the tactical athlete, officially launched today. The LegitScript-certified platform connects first responders nationwide with licensed healthcare providers and FDA-registered pharmacies to deliver specialized prescription wellness treatments directly to their doors.

CALGARY, Alberta, Canada /Massachusetts Newswire: -- Epic fantasy author Michal Snaerravn announces the completion of his acclaimed trilogy, "The Chronicles of Hadúr," with the release of "Mist of Akhlys" (ISBN: 978-1834181714), published December 21, 2025, through Tellwell Publishing, alongside the launch of a new, free tabletop role-playing game (TTRPG) campaign series inspired by the books.

JACKSONVILLE, Fla. /Massachusetts Newswire: -- Dark Matter Technologies (Dark Matter®), an innovative leader in mortgage technology, today announced Ask Aiva®, a conversational AI assistant natively embedded within the Empower® loan origination system (LOS) that allows lenders to query their origination environment in plain language, receive instant answers to see how those answers were derived.

ATLANTA, Ga. /Massachusetts Newswire: -- This Financial Literacy Awareness Month, kids and families are invited to meet the Money Buddies, a lovable and irreverent cast of puppet characters on a mission to make learning about money fun, memorable, and easy to understand. Created and powered by Alliance Group, Money Buddies officially debuts the first two episodes of its seven-episode educational series on Wednesday, April 1, 2026.

TAMPA, Fla. /Massachusetts Newswire: -- What if the smallest act of kindness could change the world? That's the question at the heart of "My Ripple Effect," a bold new faith and family film from JC Films and Joshuacord - hitting screens this week and starring fan favorites Dean Cain, Kevin Sorbo, Eddie McClintock and Michael Sigler.

SAN FRANCISCO, Calif. /Massachusetts Newswire: -- GeekyAnts, a ​​global technology consulting and product development company, today announced the formal launch of GeekyAnts AI and AI Pods, a two-tier delivery program built to take enterprise AI systems from proof of concept to production, addressing the infrastructure and accountability failures that have stalled most AI pilot programs in 2026.

LOS ANGELES, Calif. /Massachusetts Newswire: -- In his powerful new book, "Home Service Empire: How I Built, Scaled, and Sold a Family of Businesses Worth Over $100 Million" (ISBN: 978-196833-852 paperback; 978-1968339869 ebook; 978-1968339845 hardcover; Legacy Launch Pad Publishing), entrepreneur Cameron Bawden shares the battle-tested blueprint behind building one of Arizona's largest privately owned home service companies-and exiting on his terms.

LONDON, UK /Massachusetts Newswire: -- Coda One has built two tools that probably shouldn't exist in the same company. One rewrites AI-generated text so it reads like a person wrote it. The other scans any text and tells you exactly how much of it looks machine-made. Both are free. Neither requires an account.

VICTORIA, Australia /Massachusetts Newswire: -- Leaving military service can be one of the most significant transitions in a person's life, filled with both uncertainty and opportunity. In his debut guide, "Mission Alpha: Take Flight in Your Career Transition" (Paperback ISBN: 978-1779622709) published March 2026 by Tellwell Publishing, author and veteran advocate Aaron Jones delivers a clear, practical, and empowering roadmap to help current and former Australian Defence Force (ADF) members thrive in their civilian careers.

NEW YORK, N.Y. /Massachusetts Newswire: -- Vertyx, a provider of intelligent mortgage servicing technology built for enhanced portfolio performance, today announced Homeowner Navigator, a platform providing AI-driven homeowner insights and omnichannel engagement with borrowers. The platform is designed to help mortgage servicers maintain visibility into borrower needs after closing, when opportunities to support retention, recapture and broader relationship growth are often harder to identify.